A research report from Partners research on consumer intelligence analyzed how iPhones were selling during Apple’s fiscal third quarter. This report covers all iPhones that were sold between April and June. Part of this research was to survey 500 Apple customers who purchased an Apple product during the April-June period. This includes an iPhone, iPad, Mac computer, or Apple Watch.
From left to right: Apple iPhone 12 mini, iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro
As pandemic restrictions have eased, Apple has seen iPhone sales shift to more expensive models. At the same time, customers were trading newer phones, while Apple’s online and in-person stores were seeing almost double the amount of iPhone sales. This shift to more expensive models increased the weighted average retail price in the U.S. to $869.
Among those surveyed, the iPhone 12 Pro Max and iPhone 11 models were the best-selling, each accounting for 23% of the share of iPhones purchased by survey participants. The four iPhone 12 models accounted for 63% of iPhones. At the other end of the spectrum, the least popular models for the quarter were the iPhone 12 mini and iPhone XR. Each of them represented only 5% of the participants.
From left to right: Apple iPhone 11 Pro Max, iPhone 11, iPhone 11 Pro
CIRP reports that the average age of traded iPhones has decreased slightly. In the third fiscal quarter, 37% of buyers had owned a phone for 2 years or less, while 30% had had their phone for three years or more. In the twelve months to March 2021, these figures are 35% and 34% respectively.
See the Source link to see the full report.