CIRP: Apple and Android tied with 50% of new activations in the U.S. in the second quarter

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Apple accounted for half of all phone activations in the U.S. from April to June, according to a report by Consumer Intelligence Research Partners (CIRP).

This is the first time in a long time that Apple has been able to match Android in the second quarter, with the Google operating system normally accounting for about 60% of new activations during the period.

Mike Levin, co-founder of CIRP, explains that this is due to loyalty and change – iPhone users have a higher fidelity of 93%, compared to 88% for Android users. And iPhone users are more likely to buy another iPhone than switch to Android.

Image courtesy of 9to5Mac

Recently, a CIRP report surveyed that U.S. shoppers preferred cheaper to cheaper Apple devices in the second quarter of 2021. And that users exchanged their old iPhones earlier than in previous quarters.

CIRP : Apple et Android sont à égalité à 50 % dans les nouvelles activations aux États-Unis ce T2

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