Apple accounted for half of all phone activations in the U.S. from April to June, according to a report by Consumer Intelligence Research Partners (CIRP).
This is the first time in a long time that Apple has been able to match Android in the second quarter, with the Google operating system normally accounting for about 60% of new activations during the period.
Mike Levin, co-founder of CIRP, explains that this is due to loyalty and change – iPhone users have a higher fidelity of 93%, compared to 88% for Android users. And iPhone users are more likely to buy another iPhone than switch to Android.
Image courtesy of 9to5Mac
Recently, a CIRP report surveyed that U.S. shoppers preferred cheaper to cheaper Apple devices in the second quarter of 2021. And that users exchanged their old iPhones earlier than in previous quarters.