Remember when Snapchat created the Stories format and all the companies under the sun copied it? Well, it turns out that some are more successful than others at this. Facebook’s Instagram, for example, overtook Snapchat a long time ago and it doesn’t look back.
Twitter, on the other hand? He has just announced that he is killing fleets. How come you don’t know what fleets are? These are the stories of Twitter. Or rather, have been. No more. In an interesting twist, it turns out that some social networks may be more suited to the Stories format than others, and Twitter isn’t it,as they say.
People were not using the fleets, so on August 3, the fleets will die forever. Twitter says it will use Fleets’ teachings to “focus on creating other ways for people to join the conversation and talk about what’s going on in their world,” whatever that means.
The company wants to explore “other ways to solve what’s stopping people from participating on Twitter.” It’s worth noting that some features of Fleets are built into other parts of the experience, such as the full-screen camera, text formatting options, and GIF stickers, which are directed to the Tweet composer, for better or for worse.