All other Chinese smartphone brands have benefited from Huawei’s international demise (with the exception of Honor), but none more than Xiaomi, and today’s news confirms this once again.
According to Canalys, in the second quarter of 2021, Xiaomi was the second largest smartphone manufacturer in the world in terms of sales.
As you can see, Samsung is still #1 with 19% market share, although Xiaomi is really breathing at this point with its 17% discount.
Xiaomi’s shipments have increased by more than 300% in Latin America, 150% in Africa and 50% in Western Europe. That said, its average selling price per unit is still 40% lower than Samsung’s and 75% lower than Apple’s, although the company has recently launched more premium devices (read: more expensive) and clearly hopes to increase that number. in future.
Canalys says Xiaomi’s goal should be to increase sales of its high-end phones like the Mi 11 Ultra, but that could prove difficult as Oppo and vivo have virtually the same goal, and unlike Xiaomi, they seem to be willing to spend a lot more on conventional marketing.
If its growth continues at a steady pace, Xiaomi could very well overtake Samsung and eventually become the world’s leading smartphone supplier. Apple is currently at 14%, while Oppo and vivo each have 10% with strong growth as well – although nothing compares to Xiaomi’s 83% in the second quarter of 2020.